From May 23 (Tue) to May 25 (Thu), 2023, the Sendai Convention Bureau exhibited at IMEX 2023, an international MICE trade fair held in Frankfurt, Germany, as a joint exhibitor with 17 other organizations, including bureaus from other cities. Our staff participated in three days of business meetings and networking events, as well as ICCA (International Congress and Convention Association) meetings. We were able to conduct 15 business meetings over the three days, including offering information for incentive tours. We would like to follow up with them so that we can attract as many visitors to Japan and Sendai as possible.